Discover, a leading direct bank and payments company, and The Martin Agency, confirms the decision to end their 13-year relationship at the end of this year. Their collective work translated brand strategy into broad-reaching creative that highlighted Discover’s leadership in rewards, customer service and innovation.
“We’ve been together since ‘The Office’ was the top comedy and Bob Barker hosted ‘The Price is Right.’ A lot has changed in marketing and communications, and it has become clear we have differing philosophies for the future,” said Martin Agency CEO Kristen Cavallo. “As we move forward, we do so rooting for each other and what’s next.”
“Discover and The Martin Agency have enjoyed a long, successful partnership that succeeded in building our brand while producing strong business results,” said Ryan Scully, Senior Vice President of Brand, Media & Consumer Insights. “We are proud of the work we have done together and grateful to TMA for their development of creative concepts that reflected a deep understanding of our customer and of our brand.”
Discover is currently conducting a search for a new creative agency of record.