Discover has selected Grey New York will serve as the company’s new creative agency of record, following a competitive review. Grey will be responsible for developing creative and strategic work across media and partnership platforms.
“We are thrilled to have a new partner with world-class people, capabilities and work. Grey is a partner that truly understands what it means to be a customer-driven organization,” said Ryan Scully, Senior Vice President of Brand, Media and Consumer Insights at Discover. “We know that Grey shares our passion for helping people achieve brighter financial futures.”
“All of us at Grey NY are excited to be working with this iconic brand. We both share the same ambition around the role Creativity can play in pushing the brand and business forward,” said Ben Tauber, Grey New York’s Managing Director. “As we learned about the things they’re doing for customers, it became clear why they have one of the highest loyalty rates in the category. We can’t wait to get started.”
Grey is the advertising network of Grey Group, which ranks among the largest global communications companies. Its parent company is WPP (NYSE: WPP). Under the banner of “Famously Effective Since 1917” the agency serves a blue-chip roster of many of the world’s best known companies: Procter & Gamble, Google, Volvo, GlaxoSmithKline, Youtube, Kellogg’s, Bose, Pfizer, Canon, Marriott Hotels & Resorts, Nestlé, Applebee’s, and T.J. Maxx. In recent years, Grey has been named ADWEEK’S “Global Agency of the Year” twice; ADVERTISING AGE’s “Agency of the Year” and CAMPAIGN magazine’s “Global Network of the Year” in recognition of its creative and business performance (www.grey.com)
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