Holiday Spending Remains Robust

Holiday spending among Americans consumers are determined to move forward and plan to pay more for holiday gifts and not let the pandemic upend their typical holiday spend. The most recent survey from CardRatings found nearly 3 out of 4 shoppers surveyed plan to spend more or the same amount as last year on holiday shopping (72%); 51% of respondents plan to spend about the same; 21% expect to spend more on holiday shopping; and less than one-third indicate they will spend less per person this year compared to 2019 (28%)

Holiday Spending Per Person Expected to be $133

The shoppers surveyed plan to spend an average of $710 this year and the majority report they do not feel pressure to spend beyond their means (73%). However, about 27% of respondents say they do feel pressure. While this is slightly less than last year’s survey, which found one-third felt pressured to spend beyond their means, it’s more than one out of four shoppers. 

“What we don’t want to see is consumers spending more than their bank accounts allow. One way to curtail this is to create a budget in advance,” remarks Jennifer Doss, an editor for CardRatings. “We want consumers to shop smart: stick to a budget, use a shopping portal like Rakuten and pay with the best credit cards for their lifestyle. That way they’ll get the most out of their rewards. “

Holiday Spending Payment Methods 

The survey found:

• About 37% of respondents will pay with a debit card

• The same amount plan to use their credit cards (37%)

• Only 14% will open a new credit card to pay for presents, down 9% from last year

• Just 17% plan to pay with cash, which could be a reflection of the increase in online shopping

• Merely 2% report they will pay for gifts using paper checks

• Around 7% of respondents plan to use gift cards to pay for gifts

Holiday Spending Debt to be Paid-Off Quickly

The majority of respondents, 66%, expect to pay off their debts throughout the holiday season; this means consumers who use their credit cards to finance gift purchases will not carry a balance into the new year and will not have to resort to high interest loans to pay it off. Unfortunately, 17% of respondents who usually pay off their credit card balance expect to carry one this holiday season and pay it off over time.

“That number is about the same as last year’s analysis. While shoppers can use their credit cards to rack up rewards, they may want to find out how long it will take to pay off those Christmas presents before they swipe their cards. We have a credit card payoff calculator where they can figure out how long it will take in three simple steps.”

Holiday Spending Start Timeframe

• Most people surveyed start shopping in November (35%)

• October is the next most popular month (15%)

• Only 12% wait until December to shop

• About 3% started last January and 1% started in February or March

For the complete survey analysis visit the COVID-19 pandemic will not dramatically affect holiday gift spending, CardRatings survey reveals

PYRPTS (global payment reports)

PYVNTS (global payment events)

BankCenter (payment news releases)

CardFlash (payment executive news)

CardTrak (consumer payment news)

CardData (quarterly payment data)

RAM Research (consulting)

RAM Research (research)

The RAM Reports (annual payment reports)

bankcenter is a Division of Ruebud Media, Inc.

163 thoughts on “Holiday Spending Remains Robust”

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