Sally Beauty has signed a multi-year agreement with Alliance Data’s card services business to launch a new private label credit card program for both Sally Beauty Supply and Beauty Systems Group. The program will benefit its retail and professional customers by providing them more opportunities to earn rewards for purchases of their favorite hair color, hair care and other beauty supplies as well as enjoying other cardholder benefits.
By partnering with Alliance Data, a leading global provider of data-driven marketing and loyalty solutions, Sally Beauty Supply will benefit from enhancing its existing Sally Beauty Rewards Loyalty Program, which currently has over 15 million active members. In addition, Beauty Systems Group will benefit from stronger customer relationships and increased customer loyalty by providing its professional customers with additional payment flexibility to help them run their business.
The private label credit card program is expected to be piloted in select stores in the U.S. during the second quarter of fiscal year 2020, followed soon by a national rollout to all U.S. stores and e-Commerce platforms.
“We are thrilled to partner with Alliance Data and we are excited about the value that a private label credit card program will bring to our Company by rewarding our customers with increased benefits when they shop with us,” said Chris Brickman, president and chief executive officer. “The launch of this new program will enable us to better serve our customers’ needs and preferences and continue to push our strategy forward by enhancing customer loyalty and driving sales.”
Sally Beauty has revenues of approximately $3.9 billion annually, and sells and distributes through 5,089 stores, including 179 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally Beauty Supply stores offer up to 8,000 products for hair color, hair care, skin care, and nails through proprietary brands.